Using semantic HTML tags in email marketing offers multiple benefits:
Improved Accessibility: Semantic tags make it easier for screen readers to interpret and navigate the content, making your emails more accessible to people with disabilities. Better Rendering: Semantic tags help ensure that emails render correctly across different email clients and devices. SEO Benefits: While SEO is less of a concern in email marketing compared to web pages, semantic HTML tags can still improve how your emails are indexed by search engines. Maintainability: Semantic HTML makes your code easier to read and maintain, which can be a significant advantage in the long run.