1. Engagement Metrics Track key engagement metrics such as open rates, click-through rates, and unsubscribe rates. These metrics will give you an idea of how interested your audience is in your content.
2. Customer Retention Monitor the rate at which customers continue to open and interact with your emails over time. A high retention rate indicates a strong relationship.
3. Conversion Rates Ultimately, the goal of email marketing is to drive conversions. Track how many subscribers are taking the desired actions, whether that’s making a purchase, signing up for a webinar, or downloading a resource.