How to Measure the Success of Your Targeted Email Campaigns?
Measuring the success of your targeted email campaigns involves tracking various key performance indicators (KPIs). Some important KPIs include:
Open Rate: The percentage of recipients who open your email. Click-Through Rate (CTR): The percentage of recipients who click on a link within your email. Conversion Rate: The percentage of recipients who complete a desired action, such as making a purchase. Bounce Rate: The percentage of emails that were not delivered successfully. Unsubscribe Rate: The percentage of recipients who opt out of your email list.