Targeting is crucial in email marketing for several reasons:
Relevance: Targeted emails are more relevant to the recipients, making them more likely to open, read, and act on the message. Engagement: Personalized content increases engagement rates, such as click-through rates and conversion rates. Customer Loyalty: Sending relevant and personalized emails can enhance customer satisfaction and loyalty. Efficient Use of Resources: Targeted campaigns are more efficient, reducing waste and maximizing the return on investment (ROI).