To measure traffic generated from email marketing, you can use various tools and metrics:
1. Google Analytics: By setting up UTM parameters, you can track how much traffic is coming from each email campaign. 2. Click-Through Rate (CTR): This metric shows the percentage of email recipients who clicked on one or more links in your email. 3. Conversion Rate: This indicates the percentage of visitors who complete a desired action after clicking through from an email. 4. Bounce Rate: Monitoring the bounce rate helps in understanding the quality of traffic. A high bounce rate may indicate that your landing page content is not aligned with your email content.