Measuring true positives involves several metrics and tools:
Inbox Placement Rate (IPR): This metric tells you the percentage of emails that actually land in the recipient's inbox. Open Rate: Although it doesn't directly measure true positives, a high open rate often correlates with a high rate of true positives. Click-Through Rate (CTR): This metric helps you understand how effective your true positives are in engaging recipients. Email Authentication: Techniques like DKIM, SPF, and DMARC can help ensure that your emails are recognized as legitimate by email servers, thereby increasing true positives.