Migration involves several steps to ensure a seamless transition:
1. Data Export: Export your email lists and historical data from the old ESP. 2. Data Import: Import the data into the new ESP, ensuring that all fields are correctly mapped. 3. IP Warming: Gradually increase your email sending volume to build a good sender reputation with the new ESP. 4. Testing: Send test emails to ensure everything is functioning correctly, from deliverability to automation workflows. 5. Monitoring: Keep an eye on key metrics like open rates, click-through rates, and bounce rates to identify any issues early.