When evaluating ESPs, consider the following criteria:
- Deliverability Rates: Ensure the ESP has a high deliverability rate, as this directly impacts the success of your campaigns. - Scalability: Choose an ESP that can scale with your business needs, whether you're a small startup or a large enterprise. - User Interface: A user-friendly interface can save time and reduce the learning curve for your team. - Automation Features: Look for advanced automation features like triggered emails, drip campaigns, and segmentation. - Customer Support: Reliable customer support is crucial for resolving any issues promptly.