Reducing the number of bounced emails is essential for maintaining a good sender reputation and ensuring deliverability. Here are some tips:
Regularly Clean Your Email List: Remove invalid or outdated email addresses from your list. Use Double Opt-In: Implement a double opt-in process to ensure email addresses are valid and subscribers are genuinely interested. Monitor Bounce Rates: Keep an eye on your bounce rates and investigate any unusual spikes. Segment Your Audience: Send targeted emails to relevant segments to reduce the chances of being marked as spam. Authenticate Your Emails: Use DKIM, SPF, and DMARC to authenticate your emails and improve deliverability.