Mitigating financial risks in email marketing involves several best practices:
Segment Your Audience: Use audience segmentation to send relevant content to specific groups, increasing engagement and reducing bounce rates. Follow Best Practices: Adhere to email marketing best practices like using double opt-in and providing clear unsubscribe options. Regular Audits: Conduct regular audits of your email lists to remove inactive or invalid addresses. Stay Compliant: Ensure that your campaigns comply with all relevant regulations to avoid penalties.