What Are the Common Financial Risks in Email Marketing?
While email marketing is cost-effective, it still carries certain financial risks:
High Bounce Rates: High bounce rates can lead to wasted resources and lower engagement. Spam Complaints: Spam complaints can damage your sender reputation, affecting future campaigns. Poor Targeting: Ineffective targeting can result in low engagement and wasted budget. Compliance Issues: Failing to comply with regulations like GDPR can result in hefty fines.