To mitigate the impact of skewed analytics, consider the following strategies:
1. Use Verified Tools: Utilize verified and reliable email marketing tools that offer accurate tracking and data analysis. 2. Regular Audits: Conduct regular audits of your email lists and campaign performance to identify and correct any discrepancies. 3. Data Cleansing: Regularly clean your email lists to remove inactive or invalid addresses, improving the quality of your data. 4. Multi-Metric Analysis: Analyze multiple metrics such as open rates, click-through rates, and conversion rates to get a holistic view. 5. Human Oversight: Combine automated tools with human oversight to verify the accuracy of your data and insights.