Regularly review your email performance metrics to gauge the effectiveness of your current frequency. Key metrics to monitor include:
Open Rates: A decline in open rates might indicate that you're sending too many emails. Click-Through Rates: Low click-through rates can suggest that your content isn't resonating with your audience. Unsubscribe Rates: A spike in unsubscribes often signals that recipients are receiving too many emails.
Use this data to make informed adjustments to your email frequency.