Several factors can influence the optimal email frequency for your campaigns:
Industry: Some industries, like retail, may benefit from more frequent emails, while others, such as B2B, might require less frequent communication. Audience Preferences: Survey your subscribers to understand their preferences and tailor your email frequency accordingly. Content Quality: Ensure that each email provides value. High-quality, relevant content can justify more frequent emails. Campaign Type: Promotional campaigns might require more frequent emails, while newsletters can be sent less often.