How to Monitor Brand Sentiment in Email Marketing?
There are multiple ways to monitor brand sentiment through email marketing:
Surveys and Feedback Forms: Include surveys in your emails to get direct feedback from your subscribers. Social Listening Tools: Use tools to monitor social media mentions and gauge sentiment. Email Analytics: Track metrics like open rates, click-through rates, and unsubscribe rates. Sentiment Analysis Tools: Use AI-driven tools to analyze the tone and sentiment of customer replies.