After tracking the relevant metrics, the next step is to analyze them for actionable insights. Here are some steps to follow:
1. Compare Against Benchmarks: Measure your metrics against industry benchmarks to gauge your performance. This will help you understand if youâre on the right track or if thereâs room for improvement.
2. Segment Analysis: Break down your audience into segments to see how different groups are responding to your emails. This can provide insights into what content or offers resonate best with each segment.
3. A/B Testing Results: Review the results of any A/B tests you conducted. Identify which variations performed better and consider why they were more successful.
4. Feedback Analysis: Pay attention to any direct feedback you receive from your subscribers. This can be through replies to your emails or through surveys.