Various tools and techniques can be used to monitor user activities:
Email Tracking Software: Platforms like Mailchimp, Constant Contact, and HubSpot offer built-in analytics to track user interactions. UTM Parameters: Adding UTM parameters to your links helps track the performance of your email campaigns in Google Analytics. A/B Testing: This involves sending two variations of an email to see which performs better, helping you understand what resonates with your audience. Heatmaps: Tools like Crazy Egg or Hotjar can show you where users are clicking most within your emails.