Segmentation Segmenting your email list based on demographics, behavior, and past interactions can help you send more personalized and relevant content. This can lead to higher engagement and better results.
A/B Testing A/B testing involves sending two versions of an email to a small portion of your list to see which one performs better. You can test various elements like subject lines, CTAs, and design to optimize your emails.
Responsive Design Ensure that your email templates are responsive, meaning they look good on both desktop and mobile devices. With more people checking emails on their phones, a responsive design is crucial for engagement.