There are several reasons why employees might resist changes in email marketing practices:
Fear of the Unknown: Employees may be hesitant to adopt new email marketing strategies because they are unfamiliar with the tools or processes involved. Increased Workload: Implementing a new system often means additional training and extra tasks, which can be overwhelming. Lack of Understanding: Employees may not fully understand the benefits of email marketing or how it fits into the overall marketing strategy. Comfort with Existing Systems: Some employees may simply be comfortable with the current methods and see no need for change.