There are several strategies to ensure that your emails are optimized for touchscreen devices:
Responsive Design: Use responsive email design to ensure that your emails look great on any device, whether it's a smartphone, tablet, or desktop. Larger Touch Targets: Make buttons and links large enough to be easily tapped with a finger. A minimum target size of 44x44 pixels is recommended. Simplified Layout: Use a single-column layout to make your email content easier to read and interact with on smaller screens. Readable Fonts: Use larger font sizes to ensure readability without the need for zooming. A minimum of 14px for body text is advisable. Vertical Orientation: Design your emails with a vertical orientation in mind, as most mobile devices are held in portrait mode.