1. Personalization: Utilize customer data to personalize emails. Address the recipient by their name and recommend products based on their previous purchases or browsing history. 2. Clear Call-to-Action (CTA): Ensure that your emails have a clear and compelling CTA. Use phrases like "Complete Your Purchase" or "Shop Now" to guide customers. 3. Mobile Optimization: With a significant number of users accessing emails via mobile devices, ensure that your emails are mobile-friendly. 4. Timing: Send order placement emails at the right time. For instance, follow up on abandoned carts within a few hours to remind customers of their pending purchase. 5. Incentives: Offer special discounts or free shipping to encourage customers to complete their purchase.