What Are Some Best Practices for Handling Device Variability?
To effectively handle device variability, consider the following best practices:
Responsive Design: Use responsive design techniques to ensure that emails adapt to different screen sizes and orientations. Testing: Test your emails on various devices and email clients to ensure they display correctly. Tools like Litmus and Email on Acid can help with this. Mobile-First Approach: Design your emails with mobile users in mind first, as mobile devices account for a significant portion of email opens. Clear CTAs: Ensure that your calls-to-action (CTAs) are prominent and easy to interact with on all devices. Alt Text for Images: Use alt text for images, as some devices and email clients may not display images by default.