optimize for performance

How to Optimize Send Time and Frequency?

Finding the optimal send time and frequency can greatly impact your email performance. Conduct tests to determine when your audience is most likely to engage with your emails. While some businesses find success with early morning sends, others might see better results in the afternoon or evening. Similarly, the frequency of your emails should balance staying top-of-mind without overwhelming your recipients. Analyze engagement metrics to find the sweet spot.

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