The email body is where you deliver your main message. - Structure: Use headings, subheadings, bullet points, and short paragraphs to make the content easily scannable. - Visuals: Incorporate images, but ensure they are optimized for fast loading. Also, always include [alt text] for images. - Call-to-Action (CTA): Place a clear and compelling CTA. Multiple CTAs can be used but make sure they don't confuse the reader. - Personalization: Personalized content increases engagement. Use data like past purchases, browsing history, or location to customize the message.