Once you've identified duplicates, the next step is to remove or merge them. Here are some strategies:
Automated Tools: Many email marketing platforms offer built-in tools to automatically detect and merge duplicate records. Third-Party Software: Specialized data cleaning tools can help identify and remove duplicates across multiple data sources. Manual Merging: For critical lists, a manual review and merging process ensures that no important data is lost. Regular Audits: Conduct regular audits to ensure that your list remains clean and up-to-date.