customer data management

How to Organize Customer Data?

Organizing customer data is essential for effective email marketing. Here are some best practices:
Centralized Database: Maintain a single, centralized database to store and manage all customer data.
Data Cleaning: Regularly clean your database to remove duplicates and outdated information.
Data Enrichment: Enhance your data by adding additional information from reliable sources.
Data Segmentation: Segment your audience based on demographics, behavior, and preferences.

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