Manual A/B testing involves comparing two versions of an email to determine which performs better. Here's how to do it:
Create two different versions of the email (A and B), changing one variable such as the subject line, CTA, or image. Randomly divide your email list into two equal groups. Send version A to the first group and version B to the second group. Track the performance metrics such as open rates, click-through rates, and conversions. Analyze the results to see which version performed better and why.