Review Content: Proofread the email content for grammar and factual accuracy. Ensure it is engaging and relevant to your audience.
Design Check: Verify that the email design is visually appealing and mobile-friendly. Use tools like
Litmus or
Email on Acid for previewing your email across various devices and email clients.
Compliance Verification: Ensure the email includes all mandatory elements like the company address and an unsubscribe option. Double-check against legal requirements such as GDPR or CAN-SPAM Act.
List Validation: Clean your email list to remove inactive or invalid email addresses. Tools like
NeverBounce or
ZeroBounce can be helpful for this purpose.
Spam Testing: Use spam testing tools to check if your email is flagged by spam filters. Adjust subject lines and content as necessary to improve deliverability.
Technical Check: Ensure that all links work correctly, images load properly, and the email is coded correctly to avoid display issues.
Final Approval: Have a final review by a team member or a compliance officer to ensure everything is in order before sending.