Performing IP address analysis involves several steps:
1. Identify Sending IP Addresses: Determine the IP addresses used to send your email campaigns. This can be done using your ESP's dashboard. 2. Reputation Monitoring: Use tools like SenderScore, Talos, and Google Postmaster Tools to check the reputation of your IP addresses. 3. Blacklist Check: Regularly check if your IP addresses are listed on any blacklists. Tools like MXToolbox can help with this. 4. Analyze Bounce Rates: High bounce rates can negatively impact your IP reputation. Use your ESP to monitor bounce rates and take corrective actions. 5. Review Engagement Metrics: Analyze open rates, click rates, and other engagement metrics to understand how recipients are interacting with your emails.