Identify Your Objective Before you start, clearly define what you want to achieve. Are you launching a new product? Promoting an event? Your objective will guide the entire campaign.
Create a Timeline Decide on the duration of the campaign and how many emails you will send. A typical teaser campaign might stretch over one to two weeks, with emails sent every few days.
Craft Your Messages Each email should provide just enough information to keep your audience interested but not enough to reveal the whole story. Use compelling subject lines and engaging content to keep readers hooked.