Here are the steps to effectively plan and execute a re-permission campaign:
Segment Your List: Identify inactive subscribers or those who haven't engaged with your emails for a certain period. Craft a Compelling Email: Write a clear and engaging email copy explaining why you're asking for re-permission. Provide an Easy Opt-In: Make it simple for subscribers to reconfirm their interest. A clear call-to-action (CTA) is crucial. Follow Up: Send a follow-up email to those who haven't responded to the initial re-permission email. Update Your List: Remove subscribers who did not reconfirm their interest within the given timeframe.