Once your campaign is live, continuous monitoring is essential to ensure its success. Key metrics to track include:
Open Rates: Measure how many recipients open your email. A high open rate indicates that your subject line and sender name are effective. Click-Through Rates (CTR): Track how many recipients click on links within the email. This helps gauge the effectiveness of your content and call-to-action. Conversion Rates: Monitor how many recipients take the desired action, such as making a purchase or signing up for a webinar. Bounce Rates: Keep an eye on the number of emails that couldn’t be delivered. High bounce rates may indicate issues with your email list quality. Unsubscribe Rates: Track the number of recipients who opt out of your email list. A high unsubscribe rate might indicate that your content is not resonating with your audience.