If you notice irregularities in your account activity, here are some steps to take:
- Investigate: Identify the root cause of the issue. Is it a sudden drop in open rates or an increase in bounce rates? - Adjust: Make necessary adjustments to your campaigns. This could involve tweaking your subject lines, content, or frequency. - Clean Your List: Regularly clean your email list to remove inactive or invalid email addresses. - Engage with Your Audience: Send re-engagement emails to inactive subscribers to bring them back into the fold.