Preventing email marketing abuse involves adopting best practices and adhering to legal guidelines:
Opt-In Mechanism: Always use a double opt-in mechanism to ensure recipients genuinely want to receive your emails. Segmentation: Segment your email list to send relevant content to the right audience. Authentication: Use email authentication methods like SPF, DKIM, and DMARC to protect your domain from spoofing. Monitoring: Regularly monitor your email metrics to identify any unusual activity that may indicate abuse.