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How to Prevent Emails from Landing in Spam?

To prevent emails from landing in spam, follow these best practices:
1. Use a Recognizable Sender Name: Ensure the sender name is familiar to recipients to avoid suspicion.
2. Avoid Spammy Language: Refrain from using all caps, excessive exclamation marks, and words like "free" or "urgent".
3. Include an Unsubscribe Link: Make it easy for recipients to unsubscribe if they choose to. This maintains list hygiene and compliance with regulations.
4. Authenticate Your Domain: Use SPF, DKIM, and DMARC to authenticate your domain and improve deliverability.
5. Monitor Sender Reputation: Regularly check your sender reputation and resolve any issues that might affect deliverability.

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