To prevent emails from landing in spam, follow these best practices:
1. Use a Recognizable Sender Name: Ensure the sender name is familiar to recipients to avoid suspicion. 2. Avoid Spammy Language: Refrain from using all caps, excessive exclamation marks, and words like "free" or "urgent". 3. Include an Unsubscribe Link: Make it easy for recipients to unsubscribe if they choose to. This maintains list hygiene and compliance with regulations. 4. Authenticate Your Domain: Use SPF, DKIM, and DMARC to authenticate your domain and improve deliverability. 5. Monitor Sender Reputation: Regularly check your sender reputation and resolve any issues that might affect deliverability.