To protect against subversion, marketers should implement the following measures:
Email Authentication: Use protocols like SPF, DKIM, and DMARC to authenticate emails and prevent spoofing. Monitor Metrics: Regularly monitor email metrics to identify unusual patterns or spikes that may indicate subversive activities. Educate Recipients: Inform your email subscribers about common phishing and spoofing tactics so they can identify and avoid them. Use Quality Content: Ensure your emails contain original, high-quality content that distinguishes your brand from competitors. Legal Action: Be prepared to take legal action against entities that engage in unethical subversive activities against your campaigns.