If you have a segment of your list that is not engaging, consider running a re-engagement campaign. Some strategies include:
Special Offers: Provide exclusive discounts or offers to entice inactive subscribers to re-engage. Surveys: Ask for feedback to understand why they have become disengaged and what changes they would like to see. Content Refresh: Send fresh, valuable content that may be more aligned with their current interests. Reminders: Send friendly reminders of the benefits they receive from staying subscribed.