Poor engagement can have several negative consequences:
Reduced ROI: Low engagement means fewer conversions, leading to a lower return on investment. Higher Unsubscribe Rates: Disengaged recipients are more likely to unsubscribe, reducing your email list size. Damage to Sender Reputation: Consistently low engagement can damage your sender reputation, affecting your email deliverability. Wasted Resources: Time and money spent on creating and sending emails that do not engage your audience are wasted.