Inactive users are those who have stopped interacting with your emails. To re-engage them:
- Re-Engagement Campaigns: Send a series of targeted emails aimed at rekindling interest. These can include special offers, exclusive content, or simply a request for feedback. - Surveys: Ask inactive users why they stopped engaging and what you can do to improve. - List Cleaning: Regularly update your email list to remove inactive users. This can improve your overall engagement rates and deliverability.