There are several metrics you can use to measure user engagement:
- Open Rate: The percentage of recipients who open your email. - Click-Through Rate (CTR): The percentage of recipients who click on at least one link in your email. - Conversion Rate: The percentage of recipients who take the desired action after clicking a link in your email. - Bounce Rate: The percentage of emails that could not be delivered to the recipient's inbox. - Unsubscribe Rate: The percentage of recipients who opt-out from receiving your emails.