If your email marketing reputation has suffered, follow these steps to recover:
Identify the Issue: Use analytics tools to pinpoint what went wrong. Improve List Hygiene: Immediately clean your email list of any problematic addresses. Implement Authentication: Ensure your emails are authenticated to boost credibility. Gradual Sending: Slowly ramp up your email volume to rebuild trust with ESPs. Request Feedback: Engage with your audience and ask for feedback to understand their needs better.