Reducing bounce rates can significantly improve your email marketing performance. Here are some strategies:
Regular List Cleaning: Remove hard bounces and inactive subscribers regularly to maintain list hygiene. Double Opt-In: Use a double opt-in process to ensure subscribers are genuinely interested and provide valid email addresses. Email Verification Tools: Use email verification tools to check the validity of email addresses before adding them to your list. Monitor Email Content: Ensure your email content is relevant and engaging to reduce the chances of emails being marked as spam. Authenticate Your Emails: Implement email authentication protocols like SPF, DKIM, and DMARC to enhance deliverability.