Reducing complaint rates involves several best practices:
Segment Your Audience: Ensure that your emails are relevant to the recipients by segmenting your audience based on their preferences and past interactions. Optimize Email Content: Create engaging and valuable content that resonates with your audience. Avoid misleading subject lines and ensure your content matches the expectations set by your subject line. Maintain List Hygiene: Regularly clean your email list to remove inactive subscribers and those who have not engaged with your emails for a long time. Provide Easy Unsubscribe Options: Make it easy for recipients to unsubscribe rather than marking your email as spam. A clear and visible unsubscribe link can help reduce complaints.