Reducing customer churn involves several proactive strategies:
Segment Your Audience: Tailor your emails to different subscriber segments to ensure relevance and value. Personalize Emails: Use subscriber data to personalize content, making it more engaging and relevant. Optimize Send Frequency: Find the right balance in email frequency to keep your audience engaged without overwhelming them. A/B Testing: Experiment with different email elements like subject lines, content, and design to see what resonates most with your audience. Re-Engagement Campaigns: Target inactive subscribers with special offers or surveys to win them back.