Reducing the file size of your emails involves several strategies:
Optimize Images: Compress images using tools like TinyPNG or JPEGmini and use appropriate file formats such as JPEG for photos and PNG for graphics with transparent backgrounds. Minimize HTML and CSS: Clean up your code by removing unnecessary tags, spaces, and comments. Minify your HTML and CSS files using tools like HTMLMinifier and CSSNano. Use Web Fonts Sparingly: While web fonts can enhance your email design, they can also add to the file size. Use them judiciously and consider system fonts where possible. Limit the Use of GIFs and Videos: Animated GIFs and embedded videos can significantly increase file size. Use them sparingly or provide a link to view the video externally. Leverage External Style Sheets: Instead of embedding all styles within the email, host CSS files externally to reduce the email's file size.