Why is Reduced File Size Important in Email Marketing?
In email marketing, reduced file size is crucial for several reasons. Smaller file sizes lead to faster email load times, which enhances the user experience and increases the likelihood that recipients will engage with your content. Moreover, emails with smaller file sizes are less likely to be flagged as spam, ensuring higher deliverability rates. Lastly, many email clients have size limitations for incoming emails, so keeping your emails lightweight ensures they reach the inbox.