Here are some strategies to reduce high complaint rates:
Segment Your List: Group your audience based on their interests and behavior to send more targeted content. Optimize Frequency: Find a balance in your email sending frequency to avoid overwhelming your recipients. Use Clear Subject Lines: Ensure your subject lines are honest and reflect the email content. Enable Easy Unsubscribing: Make it simple for recipients to unsubscribe if they are no longer interested. This can reduce the likelihood of them marking your email as spam. Request Feedback: Ask your recipients for feedback to understand what they like or dislike about your emails.