When deleting data, ensure you follow best practices to maintain compliance and data integrity:
Backup Data: Always backup your data before making any deletions to prevent accidental loss. Segment Before Deleting: Segment your list to identify and isolate inactive subscribers before deletion. Automate the Process: Use email marketing tools that allow you to automate data review and deletion processes. GDPR Compliance: Ensure you comply with regulations like GDPR, which mandate proper handling and deletion of personal data.