When reviewing your email data, consider the following key elements:
Bounce Rates: Identify addresses that consistently bounce and remove them to improve deliverability. Engagement Metrics: Analyze open rates, click-through rates, and conversion rates to identify inactive subscribers. Unsubscribes: Keep track of unsubscribe rates to understand if your content is meeting the needs of your audience. Spam Complaints: Monitor complaints to maintain your sender reputation and make necessary content adjustments.