Segmentation is crucial for effectively targeting global customers. Here are some common ways to segment your audience:
Geographical Segmentation: Group customers based on their location, allowing for region-specific offers and messaging. Behavioral Segmentation: Segment customers based on their past interactions with your emails, website, or products. Demographic Segmentation: Use demographics such as age, gender, and income level to tailor your messages. Psychographic Segmentation: Consider customers' interests, values, and lifestyle for more personalized content.